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The Issues Facing Meal Kit Companies

In their article for the Wall Street Journal, Heather Haddon and Jennifer Smith examine some of the recent struggles of Blue Apron amidst the context of waning popularity for meal kits - both among consumers and investors. There are problems inherent in the business model, says Triton's Rett Wallace. "“Fresh food by its nature is perishable inventory. It’s easy to see how marketing and delivery costs would zero out any margin they make on the food itself.” Full article in The Wall Street Journal - HERE


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