• Triton

What the Casper IPO means for direct-to-consumer brands

In her story today for Fortune, Lucinda Shen explored "why investors are cooling on Casper and other ‘direct-to-consumer’ brands." In doing so, Shen interviewed Triton's Rett Wallace who said, "As a general matter, these direct-to-consumer companies are about branding and marketing—so they suffer from some of the same factors that made life so difficult for WeWork" Link to full article from Fortune - HERE